Following the New York and London Fashion Weeks, some of the biggest names of the fashion world take their collections to the runway in Milan. Occurring twice a year for the Autumn (Fall)/Winter and Spring/Summer seasons, Milan Fashion Week brings the Italian city to life with swarms of celebrities, media and fashion industry icons alike.
In the major fashion capitals, fashion weeks are semiannual events. January through April designers showcase their autumn and winter collections and September through November the spring/summer collections are shown. Fashion weeks must be held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing.
The schedule begins with New York, followed by London, with the third major fashion week in Milan, and ending the events in Paris. These four cities are the traditional "big four" fashion weeks that are followed by new emerging fashion weeks globally. The Menswear shows occur in between autumn/winter and spring/summer in Milan.
Milan Fashion Week reinforces the city's importance in the global fashion industry. Hot new styles are sent down the catwalk twice a year at the Milano Fashion Center.
At Milan Fashion Week, Gucci, Armani, D&G, Prada and many other top international designers offer a preview of trends to come. Although you do need an invitation to see the catwalk shows, this is nonetheless a good time to visit the city, which is booming with fashion tourists and glamorous parties throughout the week.
Get a piece of the action over cappuccino and biscotti on the pedestrianised Via Della Spiga, where you can admire the theatrical shop windows, and watch fashionistas and beautiful locals posing in their finest.